Negative space, also known as white space, is a beautiful thing. Defined as the open or empty space around an object, it can be used to convey a powerful double meaning such as this gorgeous illustrated Peter & the Wolf poster, or to edit your content visually and draw the eye to what is important like in the More magazine beauty layout shown below.
Via From Up North. Illustration by Phoebe Morris.
And although it is one of the basics of good design it takes a lot of trail and error to really hone the skill of using negative space effectively. Properly used, negative space elevates the simple into the sophisticated.
Via December 2009/January 2010, More magazine Beauty FOB Art Direction & Design. Photograph by Todd Huffman
The same is true for couture fashion. Negative space or cut out’s can be used to add definition, form, sex appeal. Cut too little and the message might not come across as strongly, cut too much and you might veer into OTT territory. It takes both skill and instinct to know what will be just right. As far as techniques go, I particularly love when materials are laser cut. It adds such a fun, tactile and visually engaging element to clothing and accessories. I love it so much, I did a whole round up of my favourite laser cut elements which you can see right here.
Sportmax S/S 2013 via Vogue.com
Here are some of my favourite examples of negative space in couture fashion and beauty. I’m particularly in love with the manicures shown below!
From: 1. Negative Space Monochrome Mani Kit by Ciaté at Sephora | 2. Yves Saint Laurent | 3. Negative Space Ponytails at Dior | 4. Black and White Negative Space Nails Tutorial | 5. Antonio Berardi, Spring 2013
Tell me, what do you think of negative space in design?
Until next time,
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