About Me

Hello there! I’m so glad you stopped by, fellow lover of great design and enthusiastic lifestyle blog reader! It’s so good to see you!

With So Fresh & So Chic my intention is to curate all of the great ideas and well-designed goods, for the whole family, that I come across and bring them to you week after week in neatly designed and well-written blog posts. My aim is to help you discover trends that I love and find inspiring, but also for you to see that great design is accessible and doesn’t have to be overwhelming. It often only requires a little bit of curating and it is everywhere- you just need to know where to look (hint: right here!).

I am partial to Scandinavian design, mid-century modern style, and using lots of black everywhere. I am also a huge proponent of living and dressing stylishly and comfortably.

In short, So Fresh & So Chic is the lifestyle blog for you if you are Aspiring to Stylishly Rule Your World and Be a Total Girl Boss, which is really how I would describe myself if you asked me to! Am I an absolute authority on design, fashion and style trends, well, I don’t know- I suppose it depends on how you define “authority” haha- but I do think after spending over a decade as a graphic designer, I have an eye for assembling beautiful, good, and inspirational ideas so you, my friend, can effortlessly bring these ideas and inspirations into your own life and live as stylishly as you deserve.

#sofreshandsochic #styleblogger #vscocam

All the style
Why the heavy focus on design and style in everything? Honestly, I don’t know what not writing from a design perspective looks like! Good design is something I appreciate, and am interested in, and so I write about it in all of its iterations: from the prettiest wedding fonts to styling black leather sneakers, decorating with bold interiors to the most stylish toys designed for the children in your life (and mine!).

Breathing dreams like air- FREE Printable by So Fresh & So Chic, a lifestyle and design blog! #free #printable #sofreshandsochic #LAblog

A little about me
I started off working at a children’s book publishing company and moved on to establishing my own modern wedding invitation business, Love, Paper & Ink. In the last two years, I also started helping small businesses with their branding, logos and websites. Then we moved to LA, I took a brief break from the wedding industry, and I started to blog because there was so much I wanted to share and SF&SC was born. Speaking of sharing, be sure to check out the Free Printables I’ve designed just for you!

Blue skies, sunshine, and palms for days  ☀️ #California #LAlife #vscocam

About LA life
We moved to LA from Toronto in late 2014 for the sun, the sand, and for the Mr’s business. Sun and sand became particularly important because we also have two children- the Baby is our fiesty toddler and the Boy is our gentle and sage pre-schooler- and the beach is the best babysitter you could imagine! Beach life #ftw, y’all. You’ll see some posts about our little family unit on this blog from time to time, but really, I feel like they’re often the stars of the show on Instagram. When I’m not blogging, Pinning, parenting or designing, I am also running my own wedding stationery business (Love, Paper & Ink) and working on some collaborations with some pretty amazing women. It gets pretty crazy busy around here- and as I continue blogging and figuring out routines and schedules that work for me, I hope to share those with you too!

Any questions?
If you’re a blogger or a brand and want to discuss great ideas for collaborations, email me, and let’s get the conversation started!

If you’re a small business or a new blog and looking for a logo, brand board or website, or if you’re a newly-engaged couple looking for modern, letterpressed wedding invitations and day-of stationery, head on over to Love, Paper & Ink and email me here!

Looking forward to hearing from you!

xo, Naushin


  1. 1


    Hi Naushin! I went to approve your affiliate application and could not get over how much I love what you’ve done with FUN! Would you be interested in submitting your site for the showcase? I share these on social media from time to time and link back to your site :) I hope you’re having a fabulous day! xo Lindsey

  2. 3



    I currently using the FUN theme from pretty darn cute and have been checking sites that people have mentioned on the forum – just for ideas etc… Anyway, I have just seen yours and wanted to say GOOD JOB!!! It looks brilliant :) Samx

  3. 5


    Hello Naushin:
    Great blog and congrats on the blogs first birthday exciting. I am just getting started with my blog Live Eco Chic about living a stylish yet eco friendly lifestyle. I would love to connect and possibily collaborate somewhere down the road. I hope to hear from you.

    -Natalie :)

    • 6

      naushin says

      Thank you, Natalie! Blogging has been such a joy for me, I wish you so much of the same! Let’s definitely collaborate once you’re settled down more. I’m looking forward to checking out your blog! xo

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